The new high-end food offerings will test whether Starbucks can sandwich investor expectations with artisanal attitudes.
Starbucks is taking Howard Schultz’s romance with Italian espresso and food to a new level with Tuesday’s unveiling inside the Starbucks Roastery of a high-end shop inspired and implemented by master Milanese baker Rocco Princi.
Rows of fresh, round loaves of bread with the Princi name baked into the top rise over racks of buttery croissants and pastries of all sorts, backed by an impressive wall of cast iron ovens. A rotating menu ranges from pizza to a spongy “Delizia al Limone” dessert at $11 a slice. Along with the attached cocktail bar, Princi underscores Starbucks’ long-running agenda to meaningfully extend its business into the evening hours.
See full story on Starbucks opens first artisanal Princi bakery at showpiece Roastery | The Seattle Times
